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Fanatics Sportsbook Finally Live in the U.S. After Six Months of Beta Testing

December 17, 2024 • comments off

Fanatics Holdings, Inc.’s subsidiary, Fanatics Betting and Gaming, went live with its Fanatics Sportsbook in four U.S. states: Maryland, Massachusetts, Ohio, and Tennessee. 

Innovative and carefully crafted app:

The sportsbook went through six months of beta testing, and it is finally ready to be presented to the players. The app is carefully designed and crafted to allow fast registration and a smooth betting experience. The withdrawals are transparent, and searching is very easy as well, with an organized Discover page that is customizable for each customer.

Through the new app, the fans will be able to find live scores, plus lines and odds for the team they want to track. It contains all necessary information, including moneyline bets, spread bets, over-under, player props, live betting markets, and the players’ favorite Same Game Parlays (SGPs).

Scot McClintic, the company’s Chief Product Officer, said: “After six months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public. We are laser-focused on solving pain points facing customers by offering a faster, easier, and more rewarding sports betting experience. The strategic patience to build a product for the long term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be. With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”

Besides the smooth user interface, the sportsbook offers great rewards, thanks to FanCash – The Currency of Sport, a new loyalty program that will allow fans to enjoy some extraordinary rewards. Collecting FanCash allows the players to exchange it for Bonus Bets and even buy team merchandise at the company’s website.

The experience is tailored to suit each individual player, thanks to the advanced Fanatics Sportsbook Discover page’s algorithm. The search option is very advanced as well, featuring the search bar, recent searches, very useful autocomplete, as well as synonyms, and deep linking to useful pages. 

In control of everything:

One of the benefits of this app is that the players are able to track their money with the Withdrawal Tracker, ensuring that it is known where the money is during every minute of the withdrawal process.

Fanatics Betting and Gaming is different from other similar platforms because it offers the whole digital sports ecosystem because it’s backed by the parent company that is experienced in the sports industry. The player can buy team merchandise, place their bets, and find collectibles – all of that at the same place.

Fanatics Betting and Gaming recently acquired PointsBet and Banach Technology, so some parts of these companies will be integrated into the new sports betting app, including quantitative-driven trading models and risk and trading platform. 

The app will offer various professional and college sports, including football, basketball, hockey, baseball, golf, tennis, motorsports, boxing, MMA, and other popular and less popular sports. Among other resources that will be available to customers are Help Center, chat experience, and agents that will be available 24/7. 

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